Selling The Intangible

Title: Selling The Intangible

Description:

Selling The Intangible
presented by Harry Alexander

Add To Cart - Audio CD ($39/cd)
Add To Cart - Immediate Download ($39/download)
Add To Cart - $249 Individual Training Package includes all the downloads on this site plus all upcoming live teleseminars. (Click here for details.)

Selling a service is far more difficult than selling a product. You don't have a product that you can demonstrate or show... So, the only things you can sell are yourself, your company, and the service that the customer cannot see.

Whether your main source of business is a specific service, such as a consultant or software developer, or you sell service agreements to accompany your product; you need to attend Selling The Intangible.

Today, more than ever, companies are selling services and solutions that prospects have to pay for without knowing the final result or return on investment.

Decision makers now have less time and patience to see sales people selling what many of them think is a discretionary purchase which may be delayed.

Even if you gain an appointment, you are often up against an entrenched supplier who has gained the customer's trust. If you do gain the sale, it may be at lower price or certainly better terms and conditions for the customer - all of which may not translate into a profitable sale for you...

What you will learn in this seminar . . .

What is Needed to Be Successful
How do you gain the appointment with a busy and already hassled decision maker? You must have a unique and positively different way to accomplish that... So, would you like to have a method of gaining the appointment 70% of the time? At the seminar, it will be presented to you and then forwarded so that you have a comfortable approach for overcoming the most difficult step in selling!

OK, you now are in front of the decision maker... What do you say about your services? What benefits will the customer gain? How do you sell yourself? How can you anticipate their questions? You will now be able to successfully accomplish all of the above in the first 5 minutes of your sales call while avoiding the pain and frustration of a failure!

Problems and Challenges
Selling a service is far more difficult than selling a product. You don't have a product that you can demonstrate or show... So, the only things you can sell are yourself, your company, and the service that the customer cannot see!

And if that were not enough, very often the customer may think that they can get by without your "service".

Having a confidence building 7 step "bullet proof" selling method of overcoming these problems will comfortably serve you the rest of your sales career!

Solutions
From now on, all of your selling presentations will be fun, memorable, believable, and result in a sale or moving forward the majority of the time. You will be presented with a detailed 4 step template to customizing all of your presentations so that you and your customer can both win now and for future sales!