The C-Suite Effect

Title: The C-Suite Effect

Description:

The C-Suite Effect
presented by Michael Nick

Add To Cart - Audio CD ($39/cd)
Add To Cart - Immediate Download ($39/download)
Add To Cart - $249 Individual Training Package includes all the downloads on this site plus all upcoming live teleseminars. (Click here for details.)

Unfortunately most individuals spend too much time selling to non-decision makers. As a result, they lose the sale, win the deal by dropping their price, or lose because the prospect is indifferent and prefers the status quo. When they are selling the decision maker, they waste a golden opportunity because they sell this person like everyone else.

C-level executives make buying decisions based on the strategic effect their purchase will have on "the big picture." The C-Suite Effect will show you how to distinguish yourself as a professional consultant as opposed to every other sales person.

You will learn critical questions to ask in order to better understand the effect your solution will have on your prospect’s financial statements, financial levers, and strategic decision making process. As a result, you will be able to build a compelling proposal that illustrates the value your solution provides.

You will walk away with:

The ability to build a value inventory for your products and services
A basic understanding of the concept that, “Status quo” is not free
A better understanding of your value as it relates to key financial metrics and levers
How to create a compelling business case for the C-suite
How to integrate your C-suite knowledge into your sales process