How To Win A Complex Sale

Title: How To Win A Complex Sale

Description:

How To Win A Complex Sale
presented by Dave Stein

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Does your product/service require:

Longer sales cycles,
Higher selling prices,
Committees and/or multiple decision makers,
A team from your company to help sell and implement your product/service?

If so, you need a different set of skills than those required for selling to a single buyer. You need to be able to approach a complex sale with more insight into the buying process and understand the key strategies and tactics required to win the sales.

Listen to this program and learn:

How evaluation committees are formed
How requirements and buying criteria are determined
Elements of typical evaluation and decision processes
Skills that are required to win a complex sale
Mistakes that are often made leading to a loss